Technical SEO Services

Website loading time and site speed

Pages need to load fast to give users the best possible experience. If your pages take too long to load, then Google or other search engines won’t prefer your page, no matter how good your content is. This is simply a reflection of the fact that nowadays, users expect pages to load fast. Simply put, if your site is taking too long to load, you’re not giving your users a good experience. A fast website loading time offers users what they want and gives it to them sooner. Users like this, so search engines like this.

Site structure

Whether you’re a SaaS product with blogs and ebooks, or an ecommerce store with thousands of products over hundreds of categories, your site structure is vital to your site’s technical SEO.

Good site structure is vital to making it easy for your sites’ users to find their way around your site and get the information they need. If you can make this process as easy as possible for your customers, then search engines will be appreciative, too.

For a blog, the correct use of tags, breadcrumbs, structured data and other schema markup tools is crucial if you’re using your blog to acquire new users. For online stores, your shop’s store page, categories, product pages, tag pages and collections must be all laid out correctly. The more products you have, the easier it is to create navigation confusion – firstly for your users and secondly for Google.

Crawlability

Search Engines use ‘bots’ or ‘spiders’ to crawl and look at your website. The information that these bots gather gives Google an idea of what your site is about and where to put it in the search results.

Every site has a robot.txt file. This file is used to tell Google, Yandex, Bing and other search engines the rules that their bots should follow when ‘crawling’ a site. For example, you may not want your company’s privacy policy to appear in search results. Technical SEO involves creating a robots.txt file that accurately tells what search engines which pages to crawl and which to leave alone. A vital part of making sure that the right parts of your site are presented in searches.

Links

The only thing worse than a slow website is a website that doesn’t work.

One of the most positive trust signs for a website is quality links from external, trustworthy websites. Internal links also increase the chances of your page ranking high, but dead or broken links have the opposite effect.

If your site links to an external page that’s broken or not working or links to another page on your site that’s not working, that’s an alarm bell for search engine crawlers.

Most sites always have some dead links, as most sites are always a work in progress. Luckily, redirecting links to pages that work help your site’s technical SEO performance.

Correct tags

Meta tags, x-default tags, H tags, hreflang tags – there are many technical tags that Google and other search engines look at to grade your site’s health, quality, and content. It’s vital that you use the correct tags in the right place at the right time and that they contain accurate information.

However, doing that isn’t overly straightforward. Some pages need several types of tags, whereas other pages don’t need any. Sending mixed signals or even incorrectly structured data to search engine crawlers is a great way to undermine your other SEO efforts.

Duplicate content

Having the same content on your site or even the same content on different sites will confuse crawlers, sending them mixed signals. The result is that your content may not be indexed as there’s no clear indication of what content is the most important.

To make matters even more confusing, it’s possible to publish duplicate content without even knowing. Duplicate content may not be a problem for your users, but it confuses crawlers and leads to them not trusting you. This, in turn, results in your pages not being shown in search results as high as they should be.

Using specific tags can help solve this problem. If you create content in multiple languages on the same site, technical SEO is even more critical for your organic search performance.

Mobile-First Indexing

Google switched to mobile-first indexing in 2018. This simply means that Google’s bots will crawl the mobile version of your website before it crawls the desktop version of your site. It can be very confusing, as the line between being’ mobile friendly’ and ‘mobile first’ is never apparent.

Our technical SEO services ensure that your website is both of these things, optimised for mobile-first indexing and mobile-friendly for users. This put your site in a prime position to be indexed by Google faster and ranked higher in relevant searches for mobile and desktop devices.

Responsive design

Your site may be laid out to look great on a desktop, but how does it look viewed in portrait mode on a tablet?

Responsive design is where technical SEO and design overlap. When Google sees that you can use your site on devices of all sizes in all orientations, it knows that you’re trying to give the best experience to your users, no matter what device they’re using. Our technical SEO specialists ensure that your website is set up to cater to everyone.

Security

Security is everything.

Whether you’re collecting email addresses, payments, or just cookies, guaranteeing the security of a user’s data is a fundamental requirement of any website nowadays. You can do thousands of things to improve your site’s security and handling of data, many of which are an essential ranking factor for search engines. An SSL certification and the implementation of HTTPS are just a few of them.

Getting these and other elements set up correctly improves your site’s security features, making it more appealing to both crawlers and users alike.