The cost of SEO (website positioning), should be included in the marketing budget of any company that expects to get traffic from a search engine. SEO is one of the pillars of online marketing today and a very effective way to be visible in SERPs. Good visibility in Google, in turn, means valuable customers...
Finding the best CMS for SEO is not an easy task. Like buying your breakfast cereal, there are loads upon loads of options, each one doing something a little different than the last. While each content management system is different, some are the go-to options for a reason. Entry-level options focus...
The title question is one of the most (if not the most) discussed in the context of SEO. There is nothing strange about it. When we put a lot of time and effort into positioning, also money, it is natural that we want to see results. So when can you expect them?What does the time of website positioning...
For a specialist, when it comes to work, good tools are half the battle. The other half is how they use them. A specialist can also be recognised by having his own set of tools, which he or she operates like no one else. What does my kit look like and why do I use it? I invite you to a quick presentation...
Create a user and robot friendly website Google’s primary task is to serve users with content that will fully meet their needs. Before you start working on the substantive and content layer of the website, first take care of the way it actually looks. Think about the structure and placement of...
Every day we strive to increase the position of our website in the search engine. However, it happens that ranks, instead of getting higher, fall. What might be the reasons for all this? Whose fault is it? What should I do then? How can an SEO specialist help us? And above all: should we panic when our...
You spent your talent, energy, time, and money on building your business. But do your customers know that it exists? How they can find your business? Relax — there is no need to panic. The good news is that customers are continuously searching for goods and services in their area, and it’s local...
Technical SEO is a process in which technical elements of a website are analyzed. Technical recommendations, which are implemented as a result of an SEO audit, make search engines, especially Google, perceive the website better. In the case of a large accumulation of technical errors, the websites tend...
No matter which industry you operate in, internal linking is an important ranking factor. When working on SEO optimization, the most time-consuming process is internal linking, directing the “power of SEO” to those pages that we want to appear higher in the search engine results… Automatic...
How many off-site factors are there? “I know, but I won’t say because in fact, I don’t know” – this quote can be used to start and actually, end answering this question. In fact, nobody really knows exactly HOW MANY elements create Google algorithms, let alone how many off-site factors...