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What are breadcrumbs in SEO?

Have you ever heard of breadcrumbs on a website? It’s a solution that’s often put aside, despite being necessary for Internet users and search engine robots. This navigation tool can tell your visitors where they are on your site, but it can also help Google understand your site’s structure. In...

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Search intent optimization: How to make the most of search results

Every day, billions of people use search engines to find products and services or simply discover answers to their questions. With a well-thought-out SEO strategy, you can get more leads and sell more products. However, in order to achieve that, you have to tick some boxes. One of the most important...

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Everything you need to know about SEO meta description length

If you take care of the positioning of your web page, you surely know there are many elements influencing your page’s visibility in Google search results. The on-page SEO elements comprise things like code optimization, title tags, meta description tags, and a whole list of additional HTML and...

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How to check website position in Google

You have been working hard on your website or blog and have read what feels like thousands of articles on search engine optimization. Yet you wonder: Is all of this hard work paying off? If you’re looking for how to check Google position, you’re in the right place. We will teach you everything on...

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15 types of keywords in SEO

If you’ve ever had anything in common with search engine optimization, you surely understand the role that keywords play in SEO and Google Ads. But did you know that there are different types of keywords? And they all are valuable from a specific point of view. In this article, we will see how...

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What is keyword cannibalization and how to fix it?

The selection of relevant keywords is one of the crucial parts of an effective digital marketing strategy. Incorrect assignment of target keywords to multiple pages on your website can have a bad influence on SEO positioning and search engine rankings. Let’s check what keyword cannibalization is,...

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