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An international SEO strategy for your business

Companies wanting to implement search engine optimization have two major options – they can focus on the local market and opt for local SEO efforts, or they can go far and wide, include different languages, and pursue a comprehensive global SEO strategy. In this article, we are going to concentrate...

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What is error 404 and how to fix it?

„Error 404. The requested URL was not found on this server”. We’ve all seen such an error page at least once when looking for a requested page. What is the cause of the 404 error? Why do such error messages show up? And how can you deal with 404 errors in a particular webpage? That’s...

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How to do SEO competitive analysis

No company exists in a vacuum. You surely have at least several competitors offering similar services and targeting similar users or customers. In such a situation, it is vital to conduct an SEO competitor analysis, at least from time to time. Thanks to competitor analysis, you can improve your organic...

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What are breadcrumbs in SEO?

Have you ever heard of breadcrumbs on a website? It’s a solution that’s often put aside, despite being necessary for Internet users and search engine robots. This navigation tool can tell your visitors where they are on your site, but it can also help Google understand your site’s structure. In...

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How to get more online customer reviews

If you run an online business, you surely understand how crucial it is to generate reviews and get positive feedback from your customers. This is particularly important for local businesses, but not only. For example, online stores also need positive reviews to drive more traffic. Consumers trust online...

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Search intent optimization: How to make the most of search results

Every day, billions of people use search engines to find products and services or simply discover answers to their questions. With a well-thought-out SEO strategy, you can get more leads and sell more products. However, in order to achieve that, you have to tick some boxes. One of the most important...

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Everything you need to know about SEO meta description length

If you take care of the positioning of your web page, you surely know there are many elements influencing your page’s visibility in Google search results. The on-page SEO elements comprise things like code optimization, title tags, meta description tags, and a whole list of additional HTML and...

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Check keyword position in Google – how to track your ranking?

You have been working hard on your website or blog and have read what feels like thousands of articles on search engine optimization. Yet you wonder: Is all of this hard work paying off? If you’re looking for how to check Google position, you’re in the right place. We will teach you everything on...

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15 types of keywords in SEO

If you’ve ever had anything in common with search engine optimization, you surely understand the role that keywords play in SEO and Google Ads. But did you know that there are different types of keywords? And they all are valuable from a specific point of view. In this article, we will see how...

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How to make an SEO-friendly URL on WordPress

If you’ve landed on this article, you’re more than likely asking yourself this question: How do I make a URL on my WordPress website SEO-friendly? This is just one of many WordPress tutorials where we’ll tell you everything you need to know about the term permalink structure, as well...

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