When you think about search engine optimization, your thoughts probably revolve mainly around Google. However, the truth is that SEO refers to your Facebook page as well. There are two vital questions here: How to optimize your Facebook page so that it’s more SEO-friendly and how to take care of...
Everyone who uses Google Ads and SEO in their digital marketing strategy should be highly interested in average click-through rates in this search engine, especially concerning organic results that typically get the highest CTR. The reason is obvious – your website’s high click-through rate directly...
Do you remember our article about different types of keywords? If you operate in a specific industry or sector, you need to concentrate on one more keyword type – niche keywords. They should constitute a large part of your keyword research so that you can reach your target audience more effectively....
There are many web robots on the internet. Some of them, known as search engine crawlers, are used by search engines to index pages that are displayed in search results. For such web crawlers, you need a robots.txt file that instructs these crawlers how to crawl your website. What do you need to know...
Google’s goal has always been to provide users with relevant, high-quality search results. As a part of that approach, in 2014 (according to Search Engine Journal), they started implementing a new policy (and a search algorithm) called E-A-T, which stands for expertise, authoritativeness, and trustworthiness....
Mobile internet has been continually on the rise for some time now. People more and more often use their mobile devices to browse the net, discover products and services, and buy them. One of the keys to success in mobile internet is speed. Mobile pages need to load quickly and offer flawless user interactions....
Google announced their mobile-first indexing policy for the first time in November 2016. Today, it’s a global standard for all websites (or rather – their mobile versions). But what does mobile-first indexing actually mean? How does it affect the mobile version of your site? And what can you...
Companies wanting to implement search engine optimization have two major options – they can focus on the local market and opt for local SEO efforts, or they can go far and wide, include different languages, and pursue a comprehensive global SEO strategy. In this article, we are going to concentrate...
„Error 404. The requested URL was not found on this server”. We’ve all seen such an error page at least once when looking for a requested page. What is the cause of the 404 error? Why do such error messages show up? And how can you deal with 404 errors in a particular webpage? That’s...
No company exists in a vacuum. You surely have at least several competitors offering similar services and targeting similar users or customers. In such a situation, it is vital to conduct an SEO competitor analysis, at least from time to time. Thanks to competitor analysis, you can improve your organic...