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How do I find the best keywords for my niche?

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Do you remember our article about different types of keywords? If you operate in a specific industry or sector, you need to concentrate on one more keyword type – niche keywords. They should constitute a large part of your keyword research so that you can reach your target audience more effectively. Let’s see how you can find niche keywords for your company.

Keyword Cannibalization 002

Niche keywords are typically long-tail keywords that refer exactly to what you do, offer, or sell. Conducting niche keyword research helps in finding phrases that your customers use in their search queries to find products/services similar to yours. Usually, niche keywords refer to a narrow industry or specialty, where the competition isn’t so large or active.

Let’s have a look at a few examples of niche keywords:

  • Organic cleaners for allergy sufferers;
  • Freezing treatment for bed bugs;
  • Internet service for frequent travelers;
  • Keyboard for gamers;
  • Vegan-friendy clothes.

Probably the keyword list won’t be very long, but it’s vital to conduct keyword research and include niche keywords in your marketing strategy. Although the monthly search volume for niche keywords won’t be mind-blowing, for you, it’s an opportunity to reach niche markets and get to people who are interested in your services. That’s why it’s so important to make niche keywords an essential part of your SEO strategy.

The whole point of looking for niche keywords is based on their effectiveness. How many people are looking for a SIM card or an internet connection for frequent travelers? Probably not so many, but people who do are highly interested in purchasing such a product. So if you offer just that, you can get many new clients, provided you give them exactly what they need.

Start with keyword ideas

You work in this particular niche, so you can easily think of the right keywords to describe your product/service. When listing keyword suggestions, answer 5W questions:

  • Who?
  • What?
  • When?
  • Where?
  • Why?

This way, it will be easier to find appropriate long-tail keywords for a particular target market. More often than not, niche keywords are about a very specific service (e.g., freezing treatment) for a very specific audience (e.g., people struggling with bed bugs).

Use keyword research tools to get more relevant keywords

The second step is based on using a keyword research tool to find more potential keywords and assess the keyword difficulty. You can find keywords using many both paid and free tools. Let’s have a look at some examples.


This tool can be extremely useful when you want to attract qualified traffic to your website. It works best when you ask for a query that’s no longer than two words, but it’s a good starting point. With AnswerThePublic, you can get new keyword ideas, especially related to questions your customers are asking on Google. Just remember that you get three free searches a day. Take a look at the results for the “vegan clothes” query:

Vegan Clothes

Google Keyword Planner

It’s a free tool provided by Google as a part of their Google Ads ecosystem. With a Google Keyword Planner, you see the average number of monthly searches, popularity over the last quarter and year, your competition, and rates for ads using a given keyword. Let’s use this tool and type in the same query – vegan clothes. Then you have to select the language and the country (we selected the United States). Here are some of the results:

Google Keyword Planner

And what about Google Trends? This tool is helpful as well, but it won’t work very well with highly specific keywords; you have to limit yourself to more general search terms.


That’s the last free tool for niche keywords that we want to show you. Ubersuggest provides you with feedback on your specific keyword search, and it also shows related keywords that are popular in search results. You also get information on the difficulty of PPC campaigns and SEO. Again, let’s have a look:


Analyze your keyword suggestions

Of course, not every idea that these tools will provide is useful or even correct. But this way, you get a more in-depth view of how your niche terms do in the search engine. The next step is to analyze your list and concentrate on niche keywords that have:

  • More traffic (volume) than others
  • More conversions than others (in other words, keywords that precisely describe your offer)
  • As low competition as possible (the lower SEO difficulty, the better)

Optimize your list of niche keywords keeping these three elements in mind, and you’re good to go. What’s next?

Competitor research

If your service is very specific and narrow, it is likely that you’re the only company offering it in a given market. But more often than not, you have some competition – more or less direct. You can analyze your competitors’ websites to see how they communicate their services. During such research, answer a few questions:

  • What keywords and key phrases are they using to talk about their service/product?
  • What benefits are they emphasizing?
  • What proofs are they showing?
  • Who are they targeting with their offer?
  • Is their offer better in any way than mine? Can I do something to improve my service?

This way, you can understand your target market better and perhaps even tweak your offer to be more competitive or to conquer new markets or customer segments.

After completing these four steps, you have a really comprehensive list of niche keywords that you can use to promote your business. And speaking of promoting a business – what can you do with the newly created keyword list?

Use niche keywords to give your digital marketing a boost

Although search engines don’t pay as much attention to keywords as they did in the past, they are still important. You should use your list in your digital marketing campaigns in order to attract the right audience to your website. Here’s what you can do:

Create better ads

Niche keywords can be used in your ads on Google and Facebook. With them, your ads can be more accurate and catch the attention of people interested in a particular topic.

Create content

A blog post tailored to the needs of a narrow audience can be very effective! But content marketing is more than that. You can create guest posts, newsletters, social media posts, and other articles to attract potential customers. It’s all about getting to the right niche with relevant content that’s made with it in mind. Maybe a few ideas of what you could write about:

  • What’s the best way to get rid of bed bugs?
  • What are vegan clothes made of?
  • How to find cheap internet when abroad
  • How to select the best gamer keyboard

You’ll agree that not everyone will be interested in these posts. But people who will usually are quite low in the marketing funnel, and they are ready to buy something from you.

Optimize your website

If you discover that there are some keywords that should be on your website, do whatever you can to optimize your website towards them. Perhaps you will have to create a new subpage or rewrite some of the copy on your website but believe us; it’s worth the effort! With content optimized for your target audience, your website will get higher on Google, and you will see more people visiting it.


If you operate in a narrow sector or industry, concentrate on niche keywords. They won’t give you tens of thousands of visits to your website, but they surely will help you reach customers and companies interested in your offer, and that can be very effective if you have little to no competition.

If you need help with selecting the best niche keywords for your business, drop us a line! At Rank Higher Agency, we help our clients thrive in Google and attract more qualified traffic. We will gladly help you, too!

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