Do you remember our article about different types of keywords? If you operate in a specific industry or sector, you need to concentrate on one more keyword type – niche keywords. They should constitute a large part of your keyword research so that you can reach your target audience more effectively....
Google’s goal has always been to provide users with relevant, high-quality search results. As a part of that approach, in 2014 (according to Search Engine Journal), they started implementing a new policy (and a search algorithm) called E-A-T, which stands for expertise, authoritativeness, and trustworthiness....
Every day, billions of people use search engines to find products and services or simply discover answers to their questions. With a well-thought-out SEO strategy, you can get more leads and sell more products. However, in order to achieve that, you have to tick some boxes. One of the most important...
If you take care of the positioning of your web page, you surely know there are many elements influencing your page’s visibility in Google search results. The on-page SEO elements comprise things like code optimization, title tags, meta description tags, and a whole list of additional HTML and...
If you’ve ever had anything in common with search engine optimization, you surely understand the role that keywords play in SEO and Google Ads. But did you know that there are different types of keywords? And they all are valuable from a specific point of view. In this article, we will see how...
The selection of relevant keywords is one of the crucial parts of an effective digital marketing strategy. Incorrect assignment of target keywords to multiple pages on your website can have a bad influence on SEO positioning and search engine rankings. Let’s check what keyword cannibalization is,...
There are several SEO tactics that, implemented correctly, will earn you greater visibility in search engines and traffic to your website. Some SEO tactics, however, are not so good and keyword stuffing is one such example. The concept of keywords is pretty simple. Search engines, like Google, use keywords...
Whenever we talk about keywords it’s good to see if they are used by users seasonally. Seasonality of keywords is nothing but increased searches during a specific period of time. This can be very important when planning your SEO efforts – some phrases have variable competitive environments.Types...
If your goal is to establish a relationship with your customer, try to present your offer in an unconventional way. Stand out from the competition, there are many ways to do it. 😃 We will present you one of them. No matter what industry you operate in, you should have your own blog. Running it will...
What is an SEO audit? Before we talk about the importance of an SEO audit for the website functioning on the Internet and about the tools with which you can do so, we will answer the question of “what it actually is?”. SEO audit is important for the website position in the Internet. It’s one...