Instagram has become one of the most popular and well-liked social media. It is easy to use, something for everyone, and it is free. But, of course, Instagram is used not only for personal reasons. It is also a powerful content marketing tool that every marketer should include in their campaigns. But...
With availability in over 140 countries and over 1 billion monthly active users, TikTok has become a vital part of the social media landscape. Today, we want to focus on this social media platform and see how TikTok SEO algorithms work. With this knowledge, you will surely find it easier to create attractive...
Google is very worried. According to research conducted among young people aged 18 to 24, more and more of them use their TikTok or Instagram account, not Google, to search for information. So is it that applications mainly associated with providing entertainment are becoming the preferred search engines...
When you think about search engine optimization, your thoughts probably revolve mainly around Google. However, the truth is that SEO refers to your Facebook page as well. There are two vital questions here: How to optimize your Facebook page so that it’s more SEO-friendly and how to take care of...
Everyone who uses Google Ads and SEO in their digital marketing strategy should be highly interested in average click-through rates in this search engine, especially concerning organic results that typically get the highest CTR. The reason is obvious – your website’s high click-through rate directly...
Do you remember our article about different types of keywords? If you operate in a specific industry or sector, you need to concentrate on one more keyword type – niche keywords. They should constitute a large part of your keyword research so that you can reach your target audience more effectively....
There are many web robots on the internet. Some of them, known as search engine crawlers, are used by search engines to index pages that are displayed in search results. For such web crawlers, you need a robots.txt file that instructs these crawlers how to crawl your website. What do you need to know...
Google’s goal has always been to provide users with relevant, high-quality search results. As a part of that approach, in 2014 (according to Search Engine Journal), they started implementing a new policy (and a search algorithm) called E-A-T, which stands for expertise, authoritativeness, and trustworthiness....
Mobile internet has been continually on the rise for some time now. People more and more often use their mobile devices to browse the net, discover products and services, and buy them. One of the keys to success in mobile internet is speed. Mobile pages need to load quickly and offer flawless user interactions....
Google announced their mobile-first indexing policy for the first time in November 2016. Today, it’s a global standard for all websites (or rather – their mobile versions). But what does mobile-first indexing actually mean? How does it affect the mobile version of your site? And what can you...