Instagram has become one of the most popular and well-liked social media. It is easy to use, something for everyone, and it is free. But, of course, Instagram is used not only for personal reasons. It is also a powerful content marketing tool that every marketer should include in their campaigns. But...
With availability in over 140 countries and over 1 billion monthly active users, TikTok has become a vital part of the social media landscape. Today, we want to focus on this social media platform and see how TikTok SEO algorithms work. With this knowledge, you will surely find it easier to create attractive...
Mobile internet has been continually on the rise for some time now. People more and more often use their mobile devices to browse the net, discover products and services, and buy them. One of the keys to success in mobile internet is speed. Mobile pages need to load quickly and offer flawless user interactions....
Google announced their mobile-first indexing policy for the first time in November 2016. Today, it’s a global standard for all websites (or rather – their mobile versions). But what does mobile-first indexing actually mean? How does it affect the mobile version of your site? And what can you...
Have you ever heard of breadcrumbs on a website? It’s a solution that’s often put aside, despite being necessary for Internet users and search engine robots. This navigation tool can tell your visitors where they are on your site, but it can also help Google understand your site’s structure. In...
Whenever we talk about keywords it’s good to see if they are used by users seasonally. Seasonality of keywords is nothing but increased searches during a specific period of time. This can be very important when planning your SEO efforts – some phrases have variable competitive environments.Types...
If your goal is to establish a relationship with your customer, try to present your offer in an unconventional way. Stand out from the competition, there are many ways to do it. 😃 We will present you one of them. No matter what industry you operate in, you should have your own blog. Running it will...
Finding the best CMS for SEO is not an easy task. Like buying your breakfast cereal, there are loads upon loads of options, each one doing something a little different than the last. While each content management system is different, some are the go-to options for a reason. Entry-level options focus...
For a specialist, when it comes to work, good tools are half the battle. The other half is how they use them. A specialist can also be recognised by having his own set of tools, which he or she operates like no one else. What does my kit look like and why do I use it? I invite you to a quick presentation...
Create a user and robot friendly website Google’s primary task is to serve users with content that will fully meet their needs. Before you start working on the substantive and content layer of the website, first take care of the way it actually looks. Think about the structure and placement of...